VHS Teachers’ ICT Literacy: Infrastructure and Motivation of Internet Access

Danny Meirawana, Saripudin Sb, Ana Ac, Indah Khoerunnisad, Asep Suryanae, a,c,d,eUniversitas Pendidikan Indonesia, Bandung, Jawa Barat, Indonesia, bTEDC Politecnic, Cimahi, Jawa Barat Indonesia, Email: aDanny.meri@upi.edu,  bsaipudin@upi.edu,  canaa21@upi.edu,  dindahkhoeru@upi.edu,  easep.suryana@upi.edu

Disruption has been a common phenomenon that has impacted all sectors including education. The development of ICT has caused a shift in behavioural patterns, teaching patterns, performance patterns and changes in facilities so that are able to adjust. Being able to read, count, write and having basic knowledge is not enough, multi-literacy skills are needed to survive; one of which is ICT literacy. This study discusses the description of the availability of infrastructure and motivation possessed by Vocational High School teachers as a determinant factor for increasing ICT literacy. The availability of computers and internet access both at school and at home are identified. A survey with a quantitative approach was chosen as a research method. A total of 173 respondents filled out an online questionnaire provided by the researchers. Respondents were selected randomly. Less than 20% of respondents had limitations in infrastructure both at school and at home. Availability of internet access in certain areas in schools included, computers equipped with internet access for teachers, computer labs with internet access and personal computers special for home use are opportunities to optimize teacher literacy. The motivation that drives teachers to access the internet and content is accessed and discussed in this article. Pages 1 to 18




The Relationship between the Role of a Principal and Quality of School Academic Service: The Mediating Function of Teacher Commitment

Aan Komariaha, Dedy Achmad Kurniadyb, Rusdinalc, a,bLecturer of Universitas Pendidikan Indonesia, cLecturer of Padang State University, Email: aaan.koma@upi.edubachmad@upi.educanrusdinal@fip.unp.ac.id

Academic service quality focusses on the effectiveness and efficiency of education administration science. In this study, we test the relationship of the role of the principal and teacher commitment on academic service quality. Particularly, the research hypothesises that an excellent academic service quality can be realized by the principal’s role and teachers’ commitment. There will be a high level of teachers’ commitment if principals play their role as a principal, compared to a low level as a result of the absence of its role comprehensively. The data were taken from teachers and principals in secondary schools in West Java, Indonesia. The method was by Explanatory Survey Method with path model data analysis technique. Results of the study show that role of principals have positive and direct relationships with academic service quality and operates through teacher commitment. The role of principals greatly influences teacher commitment and teacher commitment influences on the extent of academic service quality. There must be dominant role of principals in order to improve academic service quality that is developed through teacher commitment namely to apply encouraging leadership patterns as a skilled manager and conducting continuous and developing supervision. To improve academic service quality, it is recommended that role of principals can be more optimized as a leader, motivator, supervisor and manager. Pages 19 to 34




 Models of Organizational Effectiveness for Higher Educational Institutions

Ahmad Mohmad Albassamia, Rana Tahir Naveedb, Sara Sabirc, Amer Hamzah Bin Jantand, aUniversity Putra Malaysia (UPM), bDepartment of Business administration, Art & Social Sciences Division, University of Education, Lahore, cVisiting lecturer, University of Education Lahore, Multan, Pakistan, dFaculty of Economics and Management, Universiti Putra Malaysia, Email: aAlbassami@gmail.com,  btahinaveed@ue.edu.pk,  comairbucha@gmail.com,  damerham24@upm.edu.my

The phenomenon of organizational effectiveness has been under the limelight for investigation for many decades. Organizational effectiveness is multi- dimensional since researchers have come forward with varying definitions of the construct. When it comes to the issues pertaining to the education sector, different criteria to measure the effectiveness have been identified by research scholars, who have proposed them in the form of various models for organizational effectiveness specifically for higher education institutions. The most accepted of these are the Cameron’s model (1978) and Competing Values Framework by Solanki (2014) based on the works of Quinn & Rohrbaugh (1983). Theoretically, this study has implications as it integrates the literature about the definitions and models of organizational effectiveness, in the context of higher education. Practically, this paper has immense benefits for the academic and non- academic leaders, faculty, students and their parents who are the stake holders of higher education institutes, who will be able to achieve their academic and professional goals, leading to an overall improvement of effectiveness of their institutions. Pages 35 to 45




Logistics Education for Business Management Students: A Learning-Doing and Service-Learning Approach

Jose Alejandro Canoa*, Carlos Ayalab, aFaculty of Economic and Administrative Sciences, Universidad de Medellín, Cra. 87 # 30-65, Medellín – Colombia, bBusiness School, Fundación Universitaria CEIPA, Calle 77 Sur No. 40 - 165, Medellín – Colombia, Email: ajosejacano@udem.edu.co,  bcarlos02@ceipa.edu.co

This article develops a teaching methodology in logistics for students of business administration programs to solve real problems in companies and integrate the knowledge acquired in logistics management courses. The methodology integrates project management tools with the support of MSExcel and promotes the elaboration of managerial reports according to the requirements of working environments. The methodology generates high satisfaction in the students, to the extent that it allows them to know in depth the logistic system of a company, identifies opportunities for improvement and proposes solutions based on technical and economic aspects. Likewise, the methodology allows the students to have contact with the directives of a real company and supports the improvement of logistics processes based on qualitative and quantitative information. Pages 46 to 55




Governance Disclosures, Senior Management and their Influences on Tax Avoidance

Estralita Trisnawatia, Juniati Gunawanb, aTarumanagara University, Jakarta, Indonesia, bTrisakti University, Jakarta, Indonesia, Email: aestralitatris@untar.ac.id,  bjuniati@mm.trisakti.ac.id

This study aims to examine the influence of governance disclosures and senior management on tax avoidance in manufacturing industry companies listed on the Indonesia Stock Exchange (IDX). This study applies linear regression with WarpPLS 5.0, examining the secondary data of 120 manufacturing industry companies on the IDX during the period 2012-2017. The results show that: (1) governance disclosures have a significant influence on tax avoidance and (2) senior management has a significant influence on tax avoidance. This research provides input for the Government, especially the Directorate General of Taxation (DGT), to make regulations that are not subject to multi-interpretation and which thus cannot be misused by taxpayers for tax avoidance. Tax avoidance causes losses to state revenues and regulations should create preventive policy standards to resolve long-term tax evasion actions. This study applies indicators used by the tax authorities in Indonesia which are expected to help the tax authorities in ascertaining the potential of the taxpayer so that the potential for a taxpayer to conduct tax avoidance or embezzlement of taxes can be detected. Not only for Indonesia, but further afield, especially for developing countries with relatively similar characteristics to Indonesia, this study provides insights. Pages 85 to 104




The Role of Organizational Culture in the Relationship of Personality and Organization Commitment on Employee Performance

A Hadi Arifina, Jumadil Saputrab*, Anwar Putehc, Ibrahim Qamariusd, a,c,dFaculty of Economics and Business, Universitas Malikussaleh, Lhokseumawe, Aceh, Indonesia, bFaculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia,

The main objective of this study is to examine the role of organizational culture as a mediating variable in the relationship between personality and organizational commitment on employee performance in North Aceh Health Office, Indonesia. There were 130 respondents who participated in this study and the data was analyzed using statistical software: SEM-AMOS. The findings of the data analysis show that personality and organizational commitment have a significant and positive relationship on organizational culture and employee performance. Organizational culture partially mediates the relationship of personality and organizational commitment on employee performance. The results of this study recommend that employees be required to improve self-awareness of work, service-friendly work and aggressiveness to work as an ongoing practice to improve employee performance. Pages 105 to 129




The Effect of Spiritual Leadership and Organizational Culture on Employee Performance: The Mediating Role of Job Satisfaction

Tri Maryatia*, Rini Juni Astutib, Udin Udinc*, a,b,cUniversitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia, Email: atry_maryati@gmail.com,  budiabuan@yahoo.com

This study aims to test the effect of spiritual leadership and organizational culture on job satisfaction and employee performance. Structural equation modelling is applied to analyze data from 170 respondents. The results show spiritual leadership and job satisfaction have a significant effect on job satisfaction as does organizational culture on employee performance. In contrast to expectations, neither spiritual leadership nor organizational culture have effect on employee performance or job satisfaction. Pages 130 to 143




 The Effect of the Labor Force and Remittance towards Gross Regional Domestic Product in Pidie, Aceh

T. Zulhama*, Eddy Gunawanb, Fitriyanic, Okta Rabiana Rismad, Jumadil Saputrae, a,b,cFaculty of Economics and Business, Universitas Syiah Kuala, Darussalam, Banda Aceh, Indonesia, dFaculty of Economics, Universitas Teuku Umar, Meulaboh, Aceh Barat, Indonesia, eDepartment of Economics, Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia, Email: a*tzulham@unsyiah.ac.id,  begunawan@unsyiah.ac.id,  cfitriyani@unsyiah.ac.id,  doktarisma@utm.edu.my,  ejumadilsap@utm.edu.my

Gross regional domestic product (GRDP) is an essential part of measuring the size of a regional economy. The primary purpose of this study is to analyze the effect of Acehnese labour force and remittance on GRDP in Pidie, Aceh. This area was selected as the research location because the number of labour forces that migrant outside of this area compared to others is currently decreasing. For achieving the research objective this study involved the number of migrant labour forces and the amount of remittance as the independent variable and gross regional domestic product (GRDP) is dependent variable. The data collected from `the central bureau of statistics Aceh, Indonesia from 2010 to 2019 and analyzed by using the least square estimation (ordinary least square) with assisting the statistical software, namely STATA 12. The results of this study generally show there is significant effect on the number of migrant workers and remittances on percapita Gross Regional Domestic Product. In specific, the amount of remittance has a positive and significant effect on GRDP per capita and the number of Indonesian migrant workers actually has a negative impact on per capita GRDP. It is allegedly due to the increasing wages of labour migrants per worker, so they have the capital to work at home causing the total number of migrant workers working abroad to be less. It expects that the Aceh provincial government and the Republic of Indonesia to continue pushing migrant workers to be more qualified thus increasing wages as well as opening more opportunities for work in the country. Pages 154 to 164




Investigating the Water Services of Regional Development in the City Using AHP Model

Feby Milaniea, Muammar Khaddafib, Jumadil Saputrac*, Zikri Muhammadd, aUniversitas Pembangunan Panca Budi, Medan, Indonesia, bFaculty of Economics and Business, Universitas Malikussaleh, Lhokseumawe, Indonesia, c,dFaculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia, Email: afebymil@pancabudi.ac.id,  bmuammar@unimal.ac.id,   c*jumadilsaputra@umt.edu.my,  dzikri@umt.edu.my

The need for clean water from year to year is increasing with population growth and increased economic activities such as industry growth, both small-scale industries, medium, or large, public facilities development, improving people's welfare, the need for clean water Medan population will increase. The purpose of this study is to formulate model management of water services to improve the optimum variety of customer needs for clean water in the city of Medan. The data used in the study was obtained from primary relevant agencies and the public in the city of Medan. A total of 30 respondents participated and results were collected using purposive sampling. The data was analyzed using the AHP model. The results showed that the water management model to front-run partnership between government and the private sector. Cooperative water management to meet consumers’ needs clean water future. Pages 165 to 180




 The Role of Organizational Justice in Determining Work Satisfaction and Commitment among Civil Servants in Aceh, Indonesia

Feby Milaniea, Munandarb, Jumadil Saputrac, Ilham Satriad, Muammar Khaddafie, Zainuddin Ibaf, Zikri Muhammadg, aFaculty of Economics Universitas Pembangunan Panca Budi Medan, Indonesia, b,d,eFaculty of Economics and Business, Universitas Malikussaleh, Lhokseumawe, Aceh, Indonesia, c,gFaculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, 21030 Kuala Nerus, Terengganu, Malaysia, fSekolah Tinggi Ilmu Ekonomi Kebangsaan (STIE Kebangsaan), Aceh, Indonesia, Email: afebymil@pancabudi.ac.id,  bmunandar@unimal.ac.id,   cjumadilsaputra@umt.edu.my,  dsatria02@unimal.ac.id,  ekhaddafim@unimal.ac.id,  fzainuddiniba@stie.ptkb-aceh.ac.id,  gzikri@umt.edu.my

This study examines the effect of organizational justice which consists of procedural, distributive and interactional justices on job satisfaction and affective commitment. A total of 500 government employee response across a spread of 8 regions were collected by using the random sampling technique and analyzed using path analysis through structural equation modelling technique (SEM) performed with Amos 21. The results of the study showed that organizational justice which is represented by procedural, distributive and interactional justices, has positive and significant effect on job satisfaction and affective commitment among civil servants in Aceh. Meanwhile, job satisfaction has significant effect on affective commitment. In addition, the level of affective commitment of employees is affected by job satisfaction. Thus, leaders need to continue to find wise solutions to keep every employee satisfied at work, including through the implementation of the three justices (procedural, distributive and interactional). The implementation of the three-justice philosophy (procedural, distributive and interactional) in possible conjunction with other policies such as the increase of work facilities, work environment and conducive working arrangement will be optimal. This research recommends a model for government agencies to utilize that will increase the satisfaction and performance of civil servants in Aceh province. Pages 181 to 192




A Study on the Effect of CEO Support and Government Support on the Information System Quality and User Satisfaction in Smart Factory.

Yong Seong Kima, Sangsun Parkb, Seok Kee Leec*, aDoctoral student, Dept. of Smart Convergence Consulting, Hansung University, 02876, Korea, bProfessor, Div. of Business Administration, Sungkonghoe University, 08395, Korea, cProfessor, Dept. of Computer Engineering, Hansung University, 02876, Korea, Email: avov979@nate.com,  bsspark@skhu.ac.kr,  c*seelee@hansung.ac.kr

Smart factories are intelligent factories based on ICT and are recently being considered as an effective alternative to manufacturers that suffer from difficulties. However, it is not getting as much effect as expected in the real industry field. This study aims to help these manufactures by improving the efficiency of their smart factory based process by identifying the factors that affect the system quality and user satisfaction level. The main subject of this study was collected from the survey through the management and executive officers of small and medium-sized manufacturers that have introduced smart factories. A questionnaire was produced, and the survey was conducted by both a direct interview or e-mail. The questionnaire was composed of 27 questions, including CEO support, government support, information system quality and user satisfaction. Technical statistics, reliability analysis and exploratory factor analysis were conducted by using SPSS 22.0. Additional confirmed factor analysis, structural model analysis and mediation effect test were conducted by using AMOS 22.0. Pages 193 to 205




The Effect of Experiential Activities on Consumption Emotion, Brand Attitude and Store Loyalty in Premium Study Centres

Hosuk Choia, Min-Gyo Seob, Yen-Yoo Youc*, aPh. D. student, Dept. Of Knowledge Service & Consulting, Hansung University, Seoul, 02876, Korea, bDept. Of Knowledge Service & Consulting, Hansung University, Seoul, 02876, Korea, cProfessor, Dept. Of Knowledge Service & Consulting, Hansung University, Seoul, 02876, Korea, Email: ahosuk17choi@gmail.com,  bgaeup@hanmail.net,  c*threey0818@hansung.ac.kr

This study aimed to identify the relationship among experiential activities (sense, feel, think, act, relate), consumption emotion, brand attitude and store loyalty in people who use premium study centres. Based on rationales from precedent researches, questionnaires were developed to assess experiential activities, consumption emotion, brand attitude and store loyalty. The survey was conducted with customers of premium study centres in October 2017, then 188 responses were collected and analysed to verify the hypotheses. After adjustment for content validity, the confirmatory factor analysis and structural equation model analysis were made using SPSS. Among five sub-items of experiential activities (sense, feel, think, act and relate) in premium study centres, four items were found to be related to consumption emotion positively, with the exception of thinking experience, which was found to have no effect on consumption emotion. Consumption emotion had beneficial impact on brand attitude and store loyalty. It was found to have a complete mediation effect by positively affecting both brand attitude and store loyalty. Furthermore, brand attitude was found to influence store loyalty positively. With regard to the moderating effect of place attachment, only the path between act experience and consumption emotion showed statistically meaningful results (Δχ2=5.70). Pages 206 to 217




A Study of the Effect of Information Interest on Business Performance: The Construction Industry

Se-Yun Kima, Yen-Yoo Youb, Seok-Kee Leec*, aPh. D Student, Dept. Of Smart Convergence Consulting, Hansung University, 02876, Korea, bProfessor, Dept. Of Smart Convergence Consulting, Hansung University, 02876, Korea, cProfessor, Dept. Of Computer Engineering, Hansung University, 02876, Korea, Email: aksyun227@naver.com,  bthreey0818@hansung.ac.kr,  c*seelee@hansung.ac.kr

This study aims to gain empirical insights into the impact of work efficiency and work effectiveness on enterprise performance in terms of information interest. Recently, the Construction Business Survey Index (CBSI) hit its lowest level, making it more important to utilise the information system. Empirical data were collected and analysed exclusively for the construction industry, focusing specifically on the concepts of ERP systems and business performance. In addition, this study examines the mediating effects of work efficiency and work effectiveness on the influence of informationalisation on business performance. The subjects of the study were the data of the Korea Technology and Information Promotion Agency for SMEs (TIPA), which surveyed the SMEs’ information level and status every year. The data includes a survey of 3,700 SMEs stratified by industry. Among them, this study examined 336 companies classified in the construction sector surveyed in 2017. Pages 218 to 229




A Study of the Effects of Career Functions, Psychosocial Functions and Role Model Functions on the Sustainability of Entrepreneurship Mentoring

Sung-Je Leea, Yen-Yoo Youb*, a,bDept. of Smart Convergence Consulting, Hansung University, ASI KR KS013, Korea, Email: alsj264@gmail.com,  b*threey0818@hansung.ac.kr

Previous research has shown that the function of entrepreneurship mentoring affects the success of start-ups, but there is no research on how the function of entrepreneurship mentoring affects the sustainability of start-up companies based on start-up performance. The study subjects were preliminary and early founders, and the survey was conducted as a survey method. The survey items consisted of 63 questions including 13 demographics. A Likert five-point scale was used for the measurement. For the empirical analysis, frequency analysis, descriptive statistical analysis, exploratory factor analysis, reliability analysis, correlation analysis, regression analysis, and mediation effect analysis were performed using SPSS 22. The results show that the career function of entrepreneurship mentoring has the greatest impact on sustainability, and that psychosocial function has a positive effect on sustainability. It was confirmed that the role model function did not affect sustainability. Second, it was confirmed that the role model function of entrepreneurship mentoring was completely mediated by sustainability through entrepreneurship performance, and that psychosocial and career functions were partially mediated by sustainability through entrepreneurship performance. In order to secure the sustainability of start-up companies, it is believed that mentors are required with the ability to establish a government-backed policy that will provide ongoing mentoring to founders and start-up companies, as well as the efforts of senior companies and entrepreneurs. Pages 230 to 243




A Study of the Impact of Corporate Accounting Information Conservancy on Enterprise Value Depending on Reserve Ratio

Lee Soon Mia, Yen-yoo Youb*, aDoctoral Student, Dept. of Knowledge Service & Consulting, Han sung University, Ks013, Korea, bProfessor, Dept. of Knowledge Service & Consulting, Han sung University, Ks013, Korea, Email: aokdltnsal@naver.com,  bthreey0818@hansung.ac.kr

The objective of this article is to identify the impact of corporate accounting information conservancy on enterprise value depending on reserve ratio. Data investigation was conducted in 116 listed enterprises (except KOSDAQ and financial business) among Ts2000 data from 2015 to 2018 as sample for verification and with regression analysis. The stronger the corporate accounting information conservancy, the more positive the enterprise value towards agency cost and the more negative the balanced score card towards it, depending on reserve ratio; it thus it appeared that the soundness of financial structure would not be influenced. As the capital structure was positive, it appeared that it had an impact on enterprise value in various ways, depending on the enterprise’s reserve ratio. Corporate accounting information conservancy prevents professional executives’ opportunistic behaviour and improves corporate financial structure. It is expected to be helpful for empirical analysis of external data using enterprise value. Pages 244 to 255




A Study of the Effect of Tax Agent Service Factors on Customer Satisfaction: The Mediated Effect of Perceived Value

Mi-Kyoung Jina, Yen-Yoo Youb*, a,bDept. of Smart Convergence Consulting, Hansung University, ks013, Korea, Email: aJmk3030@naver.com,  b*threey0818@hansung.ac.kr

This study is based on previous research showing that the service factors of the tax agent affect customer satisfaction. The aim was to examine the effect of the tax agent’s service factors on customer satisfaction and to verify that perceived value had a mediating role. The target of study was customers who use tax agency services, and the survey method was used. Survey items were composed of a total of 33 questions, including eight questions about general characteristics and 25 questions related to the variables. The measurement method was a five-point Likert scale. Analysis was conducted using SPSS Version 22. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, regression analysis, mediated effect analysis were all conducted. The analysis showed that the service factors expertise, assurance and perceived quality of tax agents had a positive effect on customer satisfaction. Among the service factors, expertise had the greatest effect (β = .354***). It also showed that the service factors expertise, assurance and perceived quality of tax agents had a positive effect on perceived value. Among the service factors, perceived quality was found to have the greatest effect (β = .423***) on perceived value. It was also found that perceived value had a positive effect on customer satisfaction (β = .350 ***). Pages 256 to 267




Impact of Consultant Characteristics on the Performance of Government-sponsored SME Consulting Support Projects in Semiconductor and Flat Panel Display Industries

Hyuksang Kwona, Yen-yoo Youb*, a,bDepartment of Smart Convergence Consulting, Hansung University, KS013, Korea, Email: ahowellkwon@gmail.com,  b*threey0818@hansung.ac.kr

This study aimed to examine the characteristics of consultant attitude, reputation, knowledge and skill, and to examine their impact on the performance of government-supported consulting projects. The subject of the study was a survey of companies with experience of receiving government support consulting among SMEs. The survey items consisted of 38 questions including 10 demographics. A five-point Likert scale was used for measurement. Among the distributed questionnaires, 213 valid questionnaires were surveyed. For the empirical analysis, descriptive statistical analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were conducted using SPSS version 22. Although previous studies have shown that the characteristics and competences of consultants have a statistically significant impact on consulting performance, in part or in whole, there has been no research focusing on the consultant’s reputation as a characteristic. Therefore, this study aimed to study the impact of the government-sponsored SME consulting project performance by classifying the characteristics of consultants into four categories: the attitude, reputation, knowledge, and skill of consultants. Pages 268 to 279




 The Influence of Consultant Capacity on Consulting Utilisation by Small Businesses: The Mediating Effects of Relational Embeddedness

Kun-Myong Kanga, Yen-Yoo Youb*, a,bDep. Of Smart Convergence Consulting, Hansung University, ASI KR KS013 SEOUL, Email: aJangmi1015@naver.com,  bthreey0818@hansung.ac.kr

Although previous research has found that the higher the capacity of consultants in the previous preceding study, the higher the influence of consultants on the consulting use of enterprises, this study aims to check the concept of relational embeddedness and consultant capacity because there have been no studies mediated by relational embeddedness. It also aims to study whether the relational embeddedness of consultants is mediated when their capacity affects the use of consulting. The study was conducted on 240 small business owners with consulting experience in Korea. The survey method was utilised in the study. The questionnaire consisted of 30 questions, including five questions for demographics, and measurements were made using a five-point Likert scale. In the empirical analysis, descriptive analysis, exploratory factor analysis and reliability analysis, and a mediating effect test – first-stage multiple regression analysis, and second- and third-stage hierarchical regression analysis- were carried out using SPSS version 22. The results were as follows. First, the consultant’s capacity, knowledge, attitude and ability all affected the utilisation of consulting. Pages 280 to 291




The Effect of the Service Quality of Consulting Education on Consulting Job Competency and Satisfaction

Yong-Ki Honga, Yen-Yoo Youb*, Woo-So Jeonc, a,b,cDepartment of Smart Convergence Consulting, Hansung University, ASI KR KS013 Seoul, Email: a123biz@naver.com,  b*threey0818@hansung.ac.kr,  cwooso.jeon@gmail.com

With regard to the consulting competency of the knowledge service industry, which requires creativity and expertise, this research examines the effect of the service quality of consulting education on consulting competency and satisfaction. A survey was conducted for this study. The subjects were the students and graduates of the Consulting Professional Graduate School located in Seoul, Korea. The survey items consisted of 41 questions including eight demographics, and a five-point Likert scale was used. For empirical analysis, descriptive statistical analysis, exploratory factor analysis and reliability analysis were performed using SPSS version 22, and confirmatory factor analysis, structural model analysis and mediating effect test were carried out using AMOS 22. The results of this study are as follows. First, the service quality of consulting education had a positive effect on the knowledge area of consulting job competency, but it did not have a significant effect on the execution area. Pages 292 to 304



The Third-Person Effect in Depression Related Campaign

Min-Wook Choia, aDepartment of Advertising & Public Relations, Namseoul University, Cheonan, Choongnam, 31020, South Korea, Email: amwchoi@nsu.ac.kr

Background/Objectives: The purpose of this study is to explore the third-person effect of the health communication campaign which has recently increased its importance through the campaign on depression. Methods/Statistical analysis: The post-experimental design method was used to verify the proposed research hypothesis in this study. The subjects were shown the experimental stimuli and were asked to survey their responses. The stimuli were intended to alert people to the dangers of depression and persuade them to seek counselling and treatment as relevant. The subjects were students attending a university in Cheonan, South Korea. A total of 178 subjects participated in the experiment. Findings: First, a third-person perception in the audience of the health communication campaign was found. The audience perceived that the campaign had a greater impact on others than on themselves. Second, in verifying a difference in third-person perception between highly involved and less involved audience members in the depression campaign, the third-person perception of less involved audience members was stronger than that of the high involved audience members. Third, in the context of the identification of the impact of the audience's perceptual bias on the respective perception of risk to depression and recognition of the necessity for campaigns related to depression there are two findings: the third-person perception has a positive effect on the degree to which depression is perceived to be hazardous to health and the degree to which depression-related campaigns are perceived to be necessary. Improvements/Applications: Third-person perception of audience may vary depending on the type of disease, so future studies could be conducted on campaigns related to various diseases to promote generalization of results. Pages 305 to 324

A Study of the Effects of Marketing Competency Factors on the Export Performance of Korean SMEs on Global e-Commerce Platforms

Dong-Su Kim1, Yen-Yoo You*2 1,2 Dept. of Smart Convergence Consulting,    Hansung University, ks013, Korea, Email: 1passdskim@naver.com

*Corresponding Author Email: orthreey0818@hansung.ac.kr*, mobile Phone: +82-010-4697-3931

Many marketing performance studies have focused on e-commerce exports, which have been growing rapidly in recent years, but there are few studies on marketing competency factors based on the type of online shopping malls. The purpose of this study is to study the effect of marketing capability factors on export performance. The research subjects are power sellers who are subscribed to Go-global, KTNET's e-commerce export customs clearance service. The survey consisted of marketing competencies and exportability-related items, and was measured using the Likert five-point scale. For the descriptive statistical analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the SPSS 22 statistical package. Looking at the results of this study, the p values of measured independent variables, such as product factors, logistics factors and customer factors, were measured at the .000, .008 and .000 levels respectively, and the significance was verified. Second, marketing capabilities are found to have a positive impact on export performance. Pages 325 to 336

Covert Conflict among Fighters in Madiun According to the Perspective of Javanese Culture

Agus Prasetyaa, Beny Dwi Komarab, aOpen University, Surabaya, East Java.Indonesia, bMuhammadiyah University, Gresik, Email: aAgus_pras@ut.ac.id,  bdwikomara@umg.ac.id

Prevalent fighting among schools (perguruan) led by Setia Hati Terate Brotherhood (PSHT) and Setia Hati Winongo (or Sedulur Tunggal Kecer (STK) in Madiun) has recently involved massive support, resulting in violence and casualties. The conflict arose from the differences in interpretation and claims of validity of SH ideology which has spread throughout Madiun. The root of the violence and inconvenience is inseparable from its historical background. The conflict among fighters from the two schools has spread to the grassroots and to date is causing hatred. Moreover, it has also been exacerbated by political interests and the struggle for an economic base. Both bases are different; SH Winongo is prevalent in towns, while SH Terate is prevalent in the countryside. In addition, there are differences in the development of ideology. SH Winongo is exclusive while SHT is open and is spreading throughout the community. With such a background there is an identity conflict in that both claim their own interpretation to be the truth. The claim of truth continues to occur so as to create discursive practices in which there is much blaming of each other. These claims are also supported by the agrarian culture of the local community and the ideology of pencaksilat as a Javanese culture that is familiar in everyday life. The conflicts of fighters in Madiun are inseparable from the strong sense of brotherhood among fighters and pencaksilat schools. The fighters define brotherhood as essential both in social life and in social interaction. A very strong sense of brotherhood eventually results in strong solidarity and an excessive struggle to maintain its symbols and this is the root of the conflict which is the focus of this paper. Pages 337 to 348

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